Our 'Writing Feature Articles'
course shows you how to write
articles editors love to publish

Editors can be a grumpy lot.

But follow the tried and tested tips in our Writing Feature Articles course and you’ll have them purring like pussy cats.

Why? Because our one day article writing course shows you exactly what draws an editor to an article and what drives them away. Our tutor, himself a highly experienced editor, cuts straight to the key issues that can make or break your chances of being published.

Exact steps
He’ll talk you through the exact steps you must follow to make your words suitable for publication.

Bring along an article you've written and he’ll give you an expert critique of your writing. Where he identifies flaws, he’ll tell you how to fix them.

Practical advice
Packed with practical advice, our Writing Feature Articles course provides clear guidance on how to write effectively for newspapers, magazines and journals, as well as for newsletters and ezines.

Using article reviews, interview coaching sessions and skill-building exercises, we'll show you how sound journalistic principles can be applied to every aspect of your article writing.

If you write for online media, we'll also talk you through the key principles of article SEO.

What you learn
In one intensive day you'll learn how to:

• tailor your writing to your target publications
• satisfy the needs of different editors
• identify the most suitable stories
• carry out efficient research
• create strong headlines and opening paragraphs
• capture and hold the reader’s attention
• breathe life into uninspiring material
• add reader value
• make your articles flow smoothly
• avoid classic mistakes that drive editors mad.

We'll also show you how to:

• structure articles for readability
• edit articles to make them publication ready
• conduct successful interviews
• use quotes effectively
• speed up the writing process
• optimise online articles for the search engines.

Above all we'll teach you how to create professionally written articles that can bring a smile to the editor's face.

What you gain
By the end of the course you'll know how to plan, structure and write compelling feature articles for a wide range of publications.

You’ll have strategies for handling every stage of the process from developing the initial idea through to researching, writing and fine tuning your article for publication.

By following our guidelines you'll become a versatile feature writer, able to write:

• business articles
• travel articles
• PR articles
• newspaper articles
• magazine articles
• newsletter articles
• ezine articles.

Who should attend
Writing Feature Articles is suitable for groups of two to six people. It is also available as a one-to-one master class.

You are most likely to benefit if you are:

• a staff journalist looking to enhance your feature writing skills

• a PR professional who needs to write articles on behalf of your clients

• a member of a corporate communications, marketing communications or employee communications team wishing to develop your skills as a feature writer

• an expert who wants to contribute articles to specialist publications

• a webmaster looking to promote your site through article submission to ezines, related websites or online directories.

Our prices
All prices exclude VAT. We offer three main options:

• a one-to-one master class - £560
  
• open courses for two to six people - £295 per person
  
• group bookings for two to six people – see table below.

Group bookings for in-company training at your workplace - or off-site at our training centre in Surrey - are charged at the following rates:

Please note, for in-company training an additional fee may be charged to cover our trainer's travel expenses and, if necessary, overnight accommodation.

We also offer a two-day course in Writing Feature Articles which covers the subject in even greater depth. Please call or email us for further details.

Where we train
As a training provider based in the London Borough of Sutton we can run courses:

• at our Surrey training centre - in Carshalton, just 30 minutes from central London
• at your offices - anywhere in the United Kingdom or the European Union.

Our trainers have worked in every region of the UK and in most major EU countries. They have helped to train hundreds of professionals from all sectors of the economy. That includes people from local and national government as well as from small, medium and large businesses.

If you are looking to develop your article writing skills, call us today and we will talk you through the options.

Contact details
To learn more about our Writing Feature Articles course or to make a booking for you or your colleagues, please call: 020 8773 4718.

Or email: margaret.boulton@strawberrytraining.co.uk

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