How To Write A Newsletter
a one-day workshop
for writers and editors
In one intensive day we'll teach you how to write a newsletter that promotes your organisation and its products and services.
This customised course shows you how to create a print or email newsletter people will want to read. We explain exactly what you must do, issue by issue, to attract and hold the interest of your target audience.
Are you making this classic mistake?
During the course, we highlight a classic mistake which the vast majority of newsletters make. This is something that can result in your publication becoming almost worthless as a promotional tool.
We not only explain what that mistake is, we make sure you leave our course knowing how to avoid replicating it in your own publication.
And the good news is that it’s relatively simple to fix. So simple, in fact, you’ll wonder why people fail to correct it.
This piece of advice on its own will greatly enhance the readability of your newsletter and make it easier for you to connect with your readers.
As part of the training we also give you a constructive critique of your publication. We'll tell you what is working well, and what requires more attention.
Throughout, the emphasis is on providing practical advice carefully tailored to your requirements. To help us do this, we speak to you before the course, to ensure we understand your needs.
Good journalistic practice
Our How To Write A Newsletter course is packed with tried and tested tips and skill-building exercises. It shows you how good journalistic practice can be applied to a variety of online and offline publications.
Publications that can benefit include: staff newsletters, corporate newsletters, charity newsletters, customer magazines, employee magazines and a wide range of subscription-based journals.
What you learn
Among other things, we teach you how to:
- create a strong identity for your publication
- develop an effective house style and editorial policy
- identify suitable news stories and features
- carry out research and conduct interviews
- create eye-catching headlines and powerful opening paragraphs
- capture and hold the reader’s attention.
We also show you how to:
- make your articles flow smoothly
- breathe life into uninspiring stories
- use quotes effectively
- use typography and layout to boost readability
- organise photos and illustrations.
What you gain
By the end of the course you will have a clear understanding of how to write and edit an effective newsletter or enewsletter, as well as how to plan editorial content and promote your publication successfully.
Whether your newsletter is paper-based or delivered electronically, you will have the skills and knowledge to turn it into a high quality publication packed with reader value.
Who should attend
How To Write A Newsletter is suitable for groups of two to six people. It's also available as a one-to-one master class.
You are most likely to benefit from it if:
- you are about to launch a print or email newsletter
- you feel your newsletter or enewsletter is getting stale and could do with a fresh approach
- you are a newsletter editor looking for guidance on best practice and how to engage the reader more effectively
- you are a junior member of an editorial team looking to develop your skills as a writer and editor
- you have to manage people who write and edit newsletters.
We can run this course for you at our South London training centre or at your offices, anywhere in the UK or EU.
Our rates for a one-day course are:
| Number of people
|| Total cost
|| Cost per person
| 1 to 3
|| £210 to £630
All prices exclude VAT.
Please note: for courses run outside the UK we charge a minimum fee of £720.
For courses run at your offices, an additional fee may be charged to cover our trainer's travel expenses and, if necessary, overnight accommodation. Every effort will be made to keep these costs to an absolute minimum.
We also offer a two-day How To Write A Newsletter course. For more details please call the number at the foot of this page.
Where we train
As a bespoke corporate training provider based in the London Borough of Sutton, we run courses:
- at our South London training centre - in Carshalton, Surrey just 30 minutes from Central London
- at your offices - anywhere in the United Kingdom or the European Union.
Our trainers have worked in every region of the UK and in most major EU countries. They have helped to train hundreds of professionals from all sectors of the economy. That includes people from local and national government as well as from small, medium and large businesses.
If you are looking to develop your newsletter writing and editing skills, call us today and we will talk you through the options.
And finally . . .
At the end of the session we will issue you with an official course certificate to confirm you have attended.
We will also give you the trainer’s phone number and email address. This is a free service we offer. It allows you to contact the trainer, after the course, if you have any follow-up questions about what you have learned.
For more information on How To Write A Newsletter or to make a booking for you or your colleagues, please call: 020 8773 4718.
Alternatively, email: firstname.lastname@example.org
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