How To Write A Newsletter
a one-day workshop
for writers and editors

In one intensive day we'll show you how to write a newsletter that promotes your company or organisation and its products and services.

This highly customised course gives you the tools to create a print or email newsletter people will want to read. We'll explain exactly what you must do, issue by issue, to attract and hold the interest of your target audience.

A quick overview
Our How To Write A Newsletter course is packed with powerful tips and skill-building exercises. It shows you how good journalistic practice can be applied to a variety of online and offline publications.

These include: staff newsletters, corporate newsletters, charity newsletters, customer magazines, employee magazines and a wide range of subscription-based journals.

As part of the training we also give you a constructive critique of your own publication. We'll tell you what is working well, and what requires more attention.

Throughout, the emphasis will be on providing practical advice carefully tailored to your requirements. Before we finalise the course content we speak to you and, if necessary, your line manager to understand your needs.

What you learn
Among other things we teach you how to:

• create a strong identity for your publication
• develop an effective house style and editorial policy
• identify suitable news stories and features
• carry out research and conduct interviews
• create strong headlines and opening paragraphs
• capture and hold the reader’s attention.

We also show you how to:

• make your articles flow smoothly
• breathe life into uninspiring stories
• use quotes effectively
• use typography and layout to boost readability
• organise photos and illustrations
• manage contributors successfully.

What you gain
By the end of the course you will have a clear understanding of how to write and edit an effective newsletter or enewsletter, as well as how to plan editorial content and promote your publication successfully.

Whether your newsletter is paper-based or delivered electronically, you will have the skills and knowledge to turn it into a high quality publication packed with reader value.

Who should attend
How To Write A Newsletter is suitable for groups of two to six people. It is also available as a one-to-one master class.

You are most likely to benefit from it if:

• you are about to launch a print or email newsletter

• you feel your newsletter or enewsletter is getting stale and could do with a fresh approach

• you are a newsletter editor looking for guidance on best practice and how to engage the reader more effectively

• you are a junior member of an editorial team looking to develop your skills as a writer and editor

• you have to manage people who write and edit newsletters.

Our prices
All prices exclude VAT. We offer three main options:

• one-to-one master class - £540
  
• open course for two to six people - £295 per person
  
• group bookings for two to six people – see table below.

Group bookings for in-company training at your workplace - or off-site at our training centre in Surrey - are charged at the following rates:

Please note, for in-company training an additional fee may be charged to cover our trainer's travel expenses and, if necessary, overnight accommodation.

We also offer a two-day course which covers this subject in even greater depth. Please call or email us for further details.

Where we train
As a training provider based in the London Borough of Sutton we can run courses:

• at our Surrey training centre - in Carshalton, just 30 minutes from central London
• at your offices - anywhere in the United Kingdom or the European Union.

Our trainers have worked in every region of the UK and in most major EU countries. They have helped to train hundreds of professionals from all sectors of the economy. That includes people from local and national government as well as from small, medium and large businesses.

If you are looking to develop your newsletter writing and editing skills, call us today and we will talk you through the options.

Contact details
For more information on How To Write A Newsletter or to make a booking for you or your colleagues, please call: 020 8773 4718.

Alternatively, email: david.gabriel@strawberrytraining.co.uk

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