How to write a press release that
gets your story into the papers
- a one-day training course

By following our simple rules you can write a press release that gains you valuable media coverage.

In one highly interactive day we’ll show you how to inject new life into your release and craft a story that print and broadcast media will want to cover.

Insider’s view
Our trainer, himself an experienced editor, will give you an insider’s view of what editors are looking for when they read a press release.

He’ll highlight the classic mistakes that can kill your story and the simple steps you can take to increase your chances of success.

Before your eyes he will unpick a typical weak release and demonstrate exactly how an experienced PR professional would rethink it and rewrite it to make it more interesting to the media.

Bespoke training
This is a highly tailored course.

To ensure it is relevant to your needs we speak to you before the training takes place. Our aim is to learn as much as we can about your experience and the challenges you face when writing releases.

This enables us to make more effective use of the day, concentrating on those topics that are likely to be of most value to you.

We also encourage you to bring along a sample of your writing. Our trainer will then offer a constructive critique of your work, highlighting its strengths and suggesting ways to address any weaknesses.

What you learn
Though each course varies, a typical session focuses on how to:

• identify the most newsworthy element of your story
• plan and structure your release
• write an attention grabbing headline and opening paragraph
• create powerful quotes that boost the value of your release
• crank up the power of your story by exploiting our invaluable ideas checklist
• breathe extra life into any story using simple techniques
• use the editors notes at the end of your release to maximum advantage
• avoid mistakes that can alienate journalists.

In addition we cover:

• two key principles you must follow to make it hard for journalists to reject your story
• the three types of challenge press release writers face and how to address them
• clever strategies PR experts use to boost the news value of a story
• a vital rule of thumb which underpins all press releases and which too many writers overlook
• stories that work well in the mainstream press and those that are unlikely to do so
• an essential checklist that ensures your release is professionally written from start to finish.

What you gain
This course gives you the tools you need to create effective press releases.

You'll acquire important press release writing tips that can boost the news value of your story and make it more attractive to journalists.

Above all you’ll learn how to employ the same techniques that experienced PR professionals use to gain valuable press, TV and radio coverage for their clients.

Who should attend
Our How To Write A Press Release course is suitable for groups of two to six people. A one-to-one master class is also available.

We particularly recommend the course if any of the following apply:

• you wish to publicise your business or organisation and its activities but have never written a press release before

• you have already written some press releases but feel there is room for improvement

• you work in PR or marketing communications and would like to develop your skills as a press release writer.

Our prices
All prices for our How To Write A Press Release course exclude VAT. We offer three main options:

• a one-to-one master class - £540
• an open course for two to six people - £295 per person
• group bookings for two to six people – see table below.

Group bookings for in-company training at your workplace - or off-site at our training centre in Surrey - are charged at the following rates:

Please note, for in-company training at your workplace an additional fee may be charged to cover our trainer's travel expenses and, if necessary, overnight accommodation.

We also offer a two-day course on How To Write A Press Release. For more details please call the number below.

Where we train
As a bespoke training provider based in the London Borough of Sutton we run courses:

• at our Surrey training centre - in Carshalton, just 30 minutes from central London
• at your offices - anywhere in the United Kingdom or the European Union.

Our trainers have worked in every region of the UK and in most major EU countries. They have helped to train hundreds of professionals from all sectors of the economy. That includes people from local and national government as well as from small, medium and large businesses.

If you are looking to develop your press release writing skills or those of your colleagues, call us today and we will talk you through the options.

Contact details
For more information on our How To Write A Press Release course, or to make a booking, please call: 020 8773 4718.

Or email: margaret.boulton@strawberrytraining.co.uk

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