If you write or edit web content,
you'll welcome our bespoke
Website Copywriting course

Like all our training, our Website Copywriting course is carefully tailored to your needs.

We only finalise its content after we have spoken to you and gained a complete understanding of your website and the issues you face when writing for it.

Principles of good copywriting
This highly interactive one day course focuses on the principles of good copywriting, providing the tools you need to create effective web content.

Packed with powerful tips, it covers everything from the basic rules of writing and editing for the web to more advanced techniques employed by professional copywriters.

As part of the training we provide you with a constructive critique of your web content. We highlight its strengths but also advise on areas where further improvement is possible.

What you learn
We show you how to:

• capture and hold your reader's attention
• communicate key messages effectively
• create content that informs, persuades and sells
• write engaging headlines and intros
• breathe life into less than exciting topics
• use links appropriately
• adopt the clear, concise style the medium demands.

In addition, we give you practical advice on how to:

• structure your writing
• adapt your words for different audiences
• optimise your web pages for the search engines
• turn paper-based information into compelling web content
• avoid common web writing mistakes.

What you gain
By the end of the course you'll be handling your website copywriting duties with greater skill and authority. You'll also be able to edit other people's writing with confidence and, where necessary, explain to them why changes are needed.

Who should attend
Our Website Copywriting course can be run for groups of two to eight. A one-to-one master class is also available. We particularly recommend this course if:

• you are new to writing for the web

• your site has been redesigned and you feel its content also needs to be upgraded

• several people now write for your site and you want to achieve a consistent style and approach

• your organisation's content has traditionally been written by a central team but now you plan to devolve more web writing to local managers, and these managers need to be trained

• you would like to develop your skills as an SEO copywriter.

Our prices
All prices exclude VAT. We offer three main training options:

• a one-to-one master class - £540
• open courses for two to six people - £295 per person
• group bookings for two to six people – see table below.

Group bookings - for training at your workplace or at our south London training centre - are charged at the following rates:

Please note, for courses run at your workplace an additional fee may be charged to cover our trainer's travel expenses and, if necessary, overnight accommodation.

We also offer a two-day Website Copywriting course. For more details please call the number below.

Where we train
As a bespoke training provider based in the London Borough of Sutton we run courses:

• at our Surrey training centre - in Carshalton, just 30 minutes from central London
• at your offices - anywhere in the United Kingdom or the European Union.

Our trainers have worked in every region of the UK and in most major EU countries. They have helped to train hundreds of professionals from all sectors of the economy. That includes people from local and national government as well as from small, medium and large businesses.

If you are looking to develop the web writing skills of your team, call us today and we will talk you through the options.

Contact details
For more information on our bespoke Website Copywriting courses or to make a booking, please call: 020 8773 4718.

You can also email: margaret.boulton@strawberrytraining.co.uk

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