If you write or edit web content,
you'll appreciate our customised
'Website Copywriting' course

Like all the courses we run, Website Copywriting is carefully tailored to your needs.

We only finalise its content after we have spoken to you and gained a complete understanding of your website and the issues you face when writing for it.

A quick overview
This highly interactive one-day course, provides the tools you need to write and edit web content effectively.

Packed with powerful tips, it covers everything from the basic rules of good web writing and editing to more advanced techniques employed by professional copywriters.

As part of the training we provide a constructive critique of your website content. We'll highlight its strengths but also advise on areas where further improvement may be possible.

What you learn
We show you how to:

• capture and hold the reader's attention
• communicate key messages effectively
• use the medium to inform, persuade and sell
• breathe life into dull content
• generate engaging headlines and intros
• use links appropriately
• adopt the clear, concise style the medium demands
• adapt your content for different audiences
• optimise your writing for the search engines
• turn paper-based information into compelling web content
• avoid common web writing mistakes.

What you gain
By the end of the course you'll be able to write web content with greater skill and authority. You'll also be able to edit other people's writing with confidence and explain to them why changes need to be made.

Who should attend
Website Copywriting can be run for groups of two to ten people. A one-to-one master class option is also available.

It is especially recommended if any of the following are true:

• you are new to writing for the web
• your website has been redesigned and you feel its content also needs to be upgraded
• several people are now writing for your organisation's website and you want to achieve a consistent approach
• you know your website's content is not quite right, but are unsure how to improve it
• you edit other people's content and sometimes have difficulty getting them to agree to changes
• you've been writing for the web for a while, but have never attended a formal web writing course.

Our prices
All prices exclude VAT. The three main options are:

• one-to-one master class - £575
• open course for two to ten people - £295 per person
• group bookings for two to ten people – see table below.

Group bookings for in-company training at your workplace - or off-site at our UK training centre in Surrey, in the London Borough of Sutton - are charged at the following rates:

Please note, for in-company training at your workplace an additional fee may be charged to cover our trainer's travel expenses and, if necessary, overnight accommodation.

A two-day course is also available. For more details please call the number below.

Contact details
For more information on our bespoke Website Copywriting course or to make a booking, please call: 020 8773 4718.

Or email: margaret.boulton@strawberrytraining.co.uk

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