Polish your online communication skills with our highly acclaimed
’Tailored Web Writing Course'

Our Tailored Web Writing Course has been running successfully for more than eight years.

It’s a tried and tested package that has attracted positive reviews from people working in every sector of the economy. If you’re seeking an effective course in writing for the web, this has to be a serious option.

Bespoke training
Our course has proved popular because it is completely customisable. Tell us your specific needs and we will address them in the training.

Best of all you'll find our tailored course less expensive than many equivalent off-the-shelf courses run by other major training agencies.

A quick overview
Available as either a one-day or two-day package, our Tailored Web Writing Course gives you the tools and techniques to create well-crafted websites that connect with readers and help you to build long-term relationships with them.

Wherever possible we’ll show you how the rules of good web writing can be applied to your site. And we’ll reinforce these points through interactive review sessions and skill-building exercises.

Give us the URLs of your web pages and we’ll provide you with a professional appraisal of your writing, letting you know where we believe your strengths and weaknesses lie, and how you can improve.

What you learn
Ultimately the content of our Tailored Web Writing Course is decided by you. However, we are likely to cover the following topics:

• simplifying the writing process
• exploiting the power of the medium
• understanding readers and their missions
• accommodating readers’ needs
• boosting readability through layout and typography
• writing effective links
• writing attention-grabbing headlines and opening paragraphs
• optimising your words for the search engines
• converting offline text into compelling web copy
• converting first time visitors into regular readers and customers.

We also include:

• a powerful technique for writing, editing and restructuring text
• two simple ideas at the heart of all web writing and editing
• five key web pages and how to boost their effectiveness
• five ‘f’ words that can drive readers away
• six words or phrases banned from your website
• eight ways to connect with readers
• eight ways to minimise the burden on your readers
• invaluable resources to streamline your writing and editing.

What you gain
By the end of the course you'll have the skills and confidence to tackle a wide range of web writing projects. You'll know how to create web content that is accessible, informative and persuasive.

Crucially, you'll have powerful tools at your disposal to help you draw more readers to your website and convert more of them into customers.

Who should attend
Our Tailored Web Writing Course can be run for groups of two to six people. A one-to-one master class is also available.

The course is especially recommended if:

• you are new to web writing at a professional level

• you are taking on additional web writing duties and could do with some guidance

• you’ve been writing for the web for some time and would like to add new techniques to your skillset, as well as have an evaluation of your existing skills

• you would like to convert more visitors to your site into customers

• you are planning to redesign your site and would like to upgrade the content at the same time.

Our prices
All prices shown exclude VAT. For our one day course we offer three main options:

• a one-to-one master class - £540
• open courses for two to six people - £295 per person
• group bookings for two to six people – see table below.

Group bookings - for training at your workplace or at our training centre in south London - are charged at the following rates:

Please note, for training at your workplace an additional fee may be charged to cover our trainer's travel expenses and, if necessary, overnight accommodation.

We also offer a two day web writing course. For more details please call the number at the bottom of this page.

Where we train
As a training provider based in the London Borough of Sutton we can run courses:

• at our Surrey training centre - in Carshalton, just 30 minutes from central London
• at your offices - anywhere in the United Kingdom or the European Union.

Our trainers have worked in every region of the UK and in most major EU countries. They have helped to train hundreds of professionals from all sectors of the economy. That includes people from local and national government as well as from small, medium and large businesses.

If you are looking to develop your web writing skills, call us today and we will talk you through the options.

Contact details
For more information on our Tailored Web Writing Course or to book places for you or your team, please call: 020 8773 4718.

You can also email: david.gabriel@strawberrytraining.co.uk

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