Blogging for the
Travel Industry -
a one-day,
tailored workshop
There's a lot to write about in the travel sector, but is your blog doing it justice?
Blogging for the Travel Industry - our unique, one-day workshop - guarantees to make a difference.
This tailored course provides practical answers to the questions most people who blog in this sector tend to ask:
- how do I attract more readers?
- how do I keep coming up with new ideas?
- how do I bring holiday experiences to life in words?
- how do I optimise my travel blog for the search engines?
- how do I become a distinctive voice in the travel industry?
Tips and techniques
These and a host of other issues are clearly addressed in this highly specialised workshop.
Our tutor, himself an experienced travel industry blogger, has a treasure trove of tips and techniques to share. In one fully interactive day he breaks down the challenges facing travel sector bloggers into manageable steps.
Whether you are already blogging in the travel market or are planning to do so, you’ll leave the course with a wealth of ideas which you can put into practice, quickly and easily.
A tailored approach
Like all the other courses we run, ‘Blogging for the Travel Industry’ is carefully tailored to your individual specification.
Our tutor only finalises his course material after he has spoken to you in some depth and fully understood your needs.
Constructive critique of your writing
To help him customise the training, he will ask you to send him examples of your writing – either draft or published content.
Then, during the training, he will provide you with a constructive critique of your work.
This will include highlighting your strengths or potential strengths as a travel industry blogger, as well as pointing out changes you can make to achieve an even more effective end result.
Essential learning points
Our tutor has trained large numbers of people in blogging and website copywriting. He has considerable experience of advising professional content creators on best practice, both within the travel market and outside.
Besides offering an expert evaluation of your written work, each workshop he runs provides essential learning points, practical tips and skill-building exercises.
A typical session covers everything from the basics of good online writing to more advanced techniques employed by the top professional travel industry bloggers.
What you learn
To a large extent the programme for 'Blogging for the Travel Industry' will vary according to your own personal needs as a blogger. However, there are some topics that are almost certain to be covered.
For example, our tutor will show you how to:
- plan and structure your blogs
- inject new life into your travel writing
- develop a stream of creative ideas for future blogs
- make your writing flow more smoothly
- produce effective blogs in less time
- optimise your words for the search engines
- publicise your blog and attract new audiences
- sidestep common mistakes made by less experienced bloggers.
In addition, the course will provide you with:
- a deeper understanding of the value of blogging to the travel industry
- clear guidance on how to moderate your readers’ comments
- essential checklists and tools for bloggers.
Why attend ‘Blogging for the Travel Industry’?
If you blog about travel or tourism, you have at least two big advantages. You write on a subject that many audiences are receptive to and you have a feast of engaging topics to draw on.
By attending this course you will learn how to exploit these advantages to the full and create successful blogs that connect with your readers every time.
You'll also learn how to make your blog stand out from others in your sector.
Best of all, you’ll learn how to use the power of blogging to promote your company or organisation and its website, while raising your personal profile in the industry.
Who should attend?
You are most likely to benefit from this workshop if:
- you are planning to launch a travel industry blog and want to get off to a flying start
- you currently write such a blog, but feel it is running out of steam and could do with a fresh approach or even a relaunch
- you feel your blog has been doing a good job, but you are now ready to take it to the next level
- you have to manage people who blog for the travel industry and would like guidance on best practice in the industry and how to maintain the highest quality.
Whether you class yourself as a novice or beginner, or are at a more advanced stage in your travel blogging career, our tutor can adjust his content to accommodate your requirements.
Prices
There are two main ways you can access the training:
- in a one-to-one master class - £640 per class
- in a group session for two to six people – see prices below.
Group sessions - for training at your workplace or at our South London training centre - are charged at the following rates:
| Number of people
|
Total cost
|
Cost per person
|
| 2
|
£720
|
£360
|
| 3
|
£945
|
£315
|
| 4
|
£1,120
|
£280
|
| 5
|
£1,250
|
£250
|
| 6
|
£1,380
|
£230
|
Please note, all prices exclude VAT.
Audiences for your travel blog
Travel and tourism blogs come in two main varieties:
- those aimed at holiday makers and the public in general
- those written for the holiday industry and its employees.
Our course shows you how to write a successful travel blog that caters for the specific audience you are targeting.
Whether you are taking a serious look at the industry and its issues, or you simply want to convey all the fun, romance and adventure of travel, our tutor can put you on the right track.
Topics for travel industry bloggers
Travel is a massive subject, with huge potential for bloggers. Topics you might be blogging about include:
And this is just a tiny selection.
Whatever topics you cover - whether you blog about travel and tourism in general or about specific aspects of the industry - there's every chance our tutor can help.
Other blogging workshops
‘Blogging for the Travel Industry’ is just one of three workshops we run on blogging. To learn more about our other training options for bloggers, please take a look at these course descriptions:
Where we train
Strawberry Training is a bespoke training provider, based in the UK in the London Borough of Sutton. We run courses:
- at our Surrey training centre - in Carshalton, just half an hour from central London
- at your offices - anywhere in the United Kingdom or the European Union.
Our tutors have worked in every region of the United Kingdom and in many other EU countries, including Austria, Belgium, Germany, Italy, Luxembourg, the Netherlands and Spain.
They have helped to train hundreds of professionals from all parts of the economy, including the travel sector.
If you're looking to sharpen your skills as a travel industry blogger, call us today and we will talk you through your options.
Contact details
For more information on our tailored ‘Blogging for the Travel Industry’ workshop or to make a booking, please call: 020 8773 4718.
You can also email: margaret.boulton@strawberrytraining.co.uk
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